A blog will help others see you as the expert. If you can publish quality content to your blog regularly then readers will automatically assume that you must be a leading expert in your niche. This demonstration of your expertise will also be a magnet for new opportunities. You might want to start a press page for your blog, with details of how the media can get in touch, areas on which you can advise and give quotes, plus links to any media in which you have been quoted. On top of that, why not have a ‘speaking’ page, outlining your availability as a speaker, recent events you have spoken at, and forthcoming events. Add in quotes from people who have seen you speak to add authenticity. Remember to have ‘how to get in touch’ on every page to make it easy for people to contact you and book you for events.
- Why blog for your business? 7
- Why blog for your business? 9