If you want more clients for your business, a blog acts as a lead generation tool. Once you’ve driven people back to your blog you can invite those that are ‘very interested’ to sign up for a newsletter or email list. Once on your list, thatâ€™s where the sales take place.
Beyond simply asking people to sign up, you can offer incentives to attract the right sort of people. If you run a marketing agency, offer a free report on â€˜Tips on Choosing a Marketing Agencyâ€™. If you offer PR training, give people to chance to sign up for a short course on PR. What incentive could you offer that will attract people who might later on buy from your business?