Do you have a specialist area of expertise? Whether you are a therapist or an accountant a blog allows you to demonstrate your expertise. This works for businesses selling products too. By demonstrating expertise, sharing tips and giving free advice on your blog you will build trust, and trust makes people more likely to buy.
You can demonstrate your expertise through articles, videos and pictures. A well written and presented blog that ranks well in search engines can place you as the trusted expert in your niche.
Blog two or three times a week. You could answer ‘frequently asked questions’ as one of the posts. Every so often post asking for people to write in with their questions: customers like to know that you want them to get in touch and this will give you a valuable insight into people’s dilemmas as well as providing material for blog posts.