This is the last in our series on reasons to blog, and this is one of the most important reasons. You can drive traffic to your business website or shop from your blog. Once your blog is attracting a volume of traffic you can direct people to your business website via banners and embedded links. The embedded links will also help you business website to rank better in search engines too. In a lot of ways this is the reason why most business owners blog. Remember that it takes time to build blog traffic. Embed links right from the start to your shop or business website, and link from new articles back to relevant older articles too in order to draw people further in to your site.
- Why blog for your business? 9
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