Search Engine Optimisation can be time consuming, so there is little point putting the effort in if you’re not tracking your results. It is important to monitor your SEO so that you can make sure that it is working. Here are 3 tips to help:
- Check your search position before you start for the particular key phrases that you are working on. The go in once a month and see where you are featuring, Note down what you are doing each month and the position in search that you are achieving and you’ll learn what works. You can then apply it to different search terms.
- You’re not just looking at search results: you also need to see if SEO is improving the number of visitors you get to your site. Google Analytics is a free tool that will provide you with statistics on the number of visitors that your website has, what pages they visit and what pages they leave the site from. It can help you track the keywords your visitors use to find your site AND you should also check how many people leave straight away, as opposed to those who stay and browse.
- Finally, look at the actions people are taking. Are you getting browsers or buyers? It may simply mean that you need to change your key phrases that you are optimizing for from something like “handmade candles” to “buy handmade candles”. Simple changes like this can make your SEO much more effective.