Selling Online 4: What’s a Sales Pitch?

A sales pitch is a planned way to communicate the benefits of your offering to your potential customer. You might be thinking, “I run an online business, I don’t need a sales pitch”, but you can increase your sales and your business’s success if you can cope confidently when a customer phones up or when you meet someone out and about.

Your sales pitch needs to allow you to understand the potential customer’s motivation, be clear about how you could solve his problem, share the benefits, listen to his objections, overcome the objections and bring the sale to a close.

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