Online business: Branding your online business

You also want to develop a ‘look’ for your online business. To start with, do a little research on the Internet. Look at other websites and see what appeals to you. Which sites do you feel confidence in, and which would you not want to buy from? Look at business logos, and the different colours and styles used on various websites. This will help you develop the way your online store will look.

A logo will help customers recognise your business. You can use it on your website and business stationery. You may want to create your own logo, sketch something out and get a designer to formalise it for you, or ask a professional designer for ideas. Contact Karen at Sunnyside Web Design to talk about your logo ideas and design.

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