Online advertising that works 7

Planning Your Advertising

Think about the following sorts of advertising. Which might work well for your business? Mark the ones you need to investigate and build them into your marketing plan:

  • Banner advertising
  • Text link advertising
  • Adwords – pay per click
  • Adverts in eNewsletters

Choose one sort of advertising that is new to your business. Investigate the costs and whether it will reach your target audience. Make a decision on whether this sort of advertising is going to benefit your business.

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