Cost saving tips
DO have a list of key websites that you’d like to advertise in.
DON’T book an advert just because the sales person has called you and offered a great discount. If the website isn’t on your list it is unlikely to bring great dividends.
DO book if one of your key publications calls up with a great discount. Ad sales teams often call potential advertisers because they have space to fill and are under pressure to sell it so you can get the best price this way.
DO have your ad artwork ready as this will help if you are trying to get a last minute discount.
DO negotiate a discount for booking advertising space for a longer period of time.