Online advertising that works 1

Have you tired online advertising? It isn’t always easy to get the results you want, whether you are using Google ads, Facebook ads, or creating banner ads to place on relevant sites. In the next few articles we share some tips for creating effective online adverts.

Before you pay out a single penny to advertise, create a clear brief for the type(s) of person you want to reach with your advertising. This would include as much as you can about their age, marital and family status, location, income and habits. Then make a long list of possible advertising outlets, both on and offline. Check the websites for contacts and call the advertising departments to ask for their media packs. Check which publications readers match the people you are trying to reach and you are on your first step to creating a focussed and effective advertising campaign.

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