EBooks for Authority

Writing a book is a big status raiser: once you have a book published, you have real authority. Online publishing is making it easier to get your own book into print, and there are lots of reasons to do this.

If you are competing for clients, having a published book can give you the edge. People trust the printed (and eprinted) word. If you can write 25,000 or 50,000 coherent words on a topic, you’re seen as an expert.

Beyond that, an eBook is a great way to reach new audiences. £180million worth of eBooks were sold in the UK last year, and in the US there was a 160% increase on eBook sales in the first half of 2011 compared to the first half of 2010. Mark Coker of Digital publishers Smashwords says, “Some authors choose to give their entire book away for free because it’s more important to them they reach an audience, or they may want to leverage the notoriety from the book to monetize their fame in other ways.”

And it is up to you whether you choose to use your eBook power to build your reputation or build your bank account. So, are you feeling inspired to write an eBook?

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