Over the last few weeks we have looked at ways to bring more people to your website and encourage them to trust you and buy from you.
Aim to develop a deeper relationship with your growing fan base. Once people know about you, encourage them to find out more. Write expert tips and articles on your blog, and ask to guest post on complementary sites where people will read your advice.
Give people the incentive to commit and share their email with you. Don’t just offer them the chance to sign up to your newsletter. Instead create a free report or eBook, if you offer a service, or offer a discount voucher as an incentive to sign up. Once you have people’s email addresses, share great offers and useful advice with them on a regular basis and you’ll find you have the deepening relationship that you need to get people to buy.