There are millions of websites out there: why should someone trust your site over all the others and buy from you? It is vital to build trust to build your sales and income.
Once you’ve started spreading the word widely about your website, more people will be aware of your business. Awareness is just the first step in building trust. Use case studies and testimonials from happy customers on your site, link to those from social media and include them on printed materials too. Are you a member of a professional body, have you won awards? Display relevant logos and endorsements on your site to contribute to trust building.
Do some PR too: a review in the media gives people the feeling that an independent journalist rates your products or services, and can build trust far more than advertising. Showcase your media coverage on your website: “As seen in…” are powerful words that help build trust.
Finally, make the most of word of mouth. Encourage happy customers to spread the word: offer them incentives if appropriate.