It is vital for your business that your website is easily found by potential customers. Search Engine Optimisation or SEO as it is more commonly referred to helps search engines to find your site and increase its ranking. SEO is an inexpensive way of helping you to get more visitors to your website and is vital for online marketing, there is little point having a website if nobody can find it. Here are 5 steps to help you start with SEO:
- Do your research. Don’t guess which key words and key phrases your target audience would search for to find a company like yours. Use tools like the Google keywords tool to get some facts on what is being searched for.
- Don’t cram! Once you have your keywords, think about how to use them. Use them within real sentences that flow well on the page. A web page could have around 250 word on it: use your key word or phrase two or three times, including one use in the title.
- Aim high: Place your keywords in prominent positions, the higher the keyword or phrase appears on the page, the better. Use them in your page title, in the introduction paragraph, in page headings and in your tags.
- Create more pages. It is good practice to have one page of your website for each different topic. For each topic you can then concentrate on including up to 5 keywords and phrases.
Get advice. If you struggle with your website content it is well worth calling in a professional copywriter with SEO expertise rather than relying on staff who are less sure what to do.